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Ninjas in Pyjamas Teams Up with Chiliz for Web3 Fan Rewards

Ninjas in Pyjamas (NIP) has partnered with Socios, the blockchain-powered fan engagement platform by Chiliz, to enhance its Dojo fan ecosystem. This collaboration aims to bring crypto rewards and in-person fan experiences, continuing the trend of blockchain adoption in esports.

Hicham Chahine, NIP’s co-CEO, highlighted the importance of staying connected with the fanbase while adapting to the fast-paced esports industry. The partnership will offer expanded rewards, including cryptocurrency incentives and real-world engagement opportunities for fans.

This deal follows Socios’ success with other esports organizations like OG Esports and its established partnerships in traditional sports with clubs like Juventus and Barcelona. The platform allows fans to earn rewards through team-specific tokens, redeemable for match tickets, merchandise, and digital collectibles.

Alexandre Dreyfus, CEO of Socios, expressed excitement about using web3 technology to shape the future of fan engagement, bringing blockchain’s transformative potential to NIP’s community. This move is part of a broader trend where esports organizations increasingly incorporate blockchain-based solutions to deepen fan interaction.

As web3 technology expands, this partnership further demonstrates how blockchain can drive the future of esports fandom and engagement.

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