A new startup named Playtron, led by former Cyanogen CEO Kirt McMaster, is aiming to create the “Android of gaming” with a Linux-based, platform-agnostic operating system that can power any gaming handheld — not just Valve’s Steam Deck.
Backed by $10 million in funding and a team of around 18, Playtron has developed an OS that can run Windows games independently of Steam, embracing titles from stores like Epic Games. Though still in its alpha stage, the system already supports several popular games and aims to compete directly with Windows in the handheld gaming space by 2025.
Playtron’s key proposition is affordability and flexibility. OEMs could pay just $10 per license compared to up to $80 for Windows. It’s also focusing on security, using Fedora Silverblue’s immutable file system and digital signatures to appeal to developers concerned about cheating.
The startup is building partnerships with hardware makers like Ayaneo and hopes to expand to mobile carriers and global markets. Its long-term vision includes support for devices from smartphones to smart TVs, tapping into the potential of Arm-based chips for energy-efficient gaming.
Despite skepticism about whether the startup can deliver on its ambitious goals, industry veterans like former PlayStation CEO Shawn Layden believe Playtron has the right team and timing to make an impact in the emerging handheld gaming market.
